Psychological Factors influence buying behavior

Q)How do Psychological F practiceors influence buying behavior? A)A individuals buying choices ar further influenced by four political machinedinal psychological factors: motivation, perception, learning, and beliefs and attitudes. 1)Motivation: Motivation is a call for that is sufficiently crush to send off the person to seek satisfaction of the charter. A person has some(prenominal) postulate at any given time. somewhat argon biological, arising from states of tension such as hunger, thirst or discomfort. Others are psychological, arising from the need for recognition, appreciate or belonging. Most of these demand weaken not be strong enough to stir up the person to act at a given steer in time. A need becomes a. theme when it is aroused to a sufficient level of intensity. A causality (or drive) is a need that is sufficiently jam to direct the person to seek satisfaction. Psychologists subscribe developed theories of human motivation. Two of th e most popular - the theories of Sigmund Freud and Ahraham Maslow operate quite different meanings for consumer analysis and marketing. Freuds theory suggests that a person does not fully understand his or her motivation. If venomous wants to purchase an expensive cable car, he/she may describe his motive as wanting a hobby or career. At a deeper level, he may be purchasing the car to impress others with his talent.

At a deeper level, he may be buying the car to feel young and independent again. Maslows theory suggests that a person tries to satisfy the most authorize need first. When that important n eed is satisfied, it will stop macrocosm a! motivator and the person will then act to satisfy the next most important need. Maslows says that human inevitably are arranged in a hierarchy, from the most air pressure to the least pressing. Maslows hierarchy of needs given below in order of importance, are (1) physiological needs, (2) safety needs, (3) social needs, (4) deference needs and (5) self-actualization needs. 2)Perception The process by which people select,...If you want to baby-sit a full essay, order it on our website: OrderCustomPaper.com

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