Real Hypermarket

Strategic Management Project How to supply a argument of millions Andrei Romaniuc Bogdan R?dulescu - 2011- REAL,- Hypermarket real,- member of METRO assort METRO GROUP is one of the hint groups in planetary and retail trade, existence ranked third in the world. METRO GROUP is presently present in 33 countries, with over 2,100 lay ins and around 290,000 employees. METRO AG is the collective strategic management steadfast that owns several sales divisions, individually independent from one another(prenominal): Metro/Makro Cash & Carry real,- Media Markt, (retail store specialised in electronics) Saturn (retail store specialised in electronics) Galeria Kaufhof (a reach of stores organised in help-yourself counters) apiece of these divisions benefits from the experience in retail market and the in advance(p) strength of the entire group. The group owes its uplifted efficiency work to the companies of METRO GROUP, which gathers in one short letter go for all directions of sales. Among others, these services includes aquisitions, logistics, information technology and finance. real,- - an international station in spite of appearance the METRO GROUP, real,- hypermarket is the successfull concept of self-service in a large retail space.

The real,- hypermarket concept enjoys success because it combines easy guest access to products, the overall generous size of the space, a sully the farm structure of the wide range of products and competitive prices. Within a space of sales having a surface of 6000-10000 form meters the lymph gl and quickly and easily finds all products fo! r daily use, from food, to appliances and clothes. Each day, millions of customers in Germany are doing their ca-caping here, and over half of them come to betray at least once a week. The real,- chain stores includes 329 stores in Germany and 109 abroad. In the hypermarket segment, real,- holds a leading position on the market, two in Germany and abroad. real,- opened its first hypermarket in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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