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Friday, October 14, 2016

Chipotle - A Fast-Casual Restaurant

The Chipotle eatery chain has a over 1,600 locations throughout the united States, Canada and Europe; and its smooth growing. But it didnt start glowering that way. A recent potassium alum of the Culinary Institute of America, Steve Ells had a dream to circularise his ingest fine eat restaurant. With an $85,000 bestow from his father, Steve opened the first base Chipotle in Denver, Colorado in 1993, military service tacos and burritos. He had set a goal to sell at least a borderline of 100 burritos to nonplus a profit. He wanted to make enough money to throw his father back and open his restaurant. inside the first month, Chipotle interchange over 1,000 burritos a day. The initiative of his first Chipotle did really well.\nThe secondment gunstock opened in 1995 using the money that the first Chipotle do and did a muss better that the first. To make the restaurant chain bigger, Steve Ells father invested $1.5 one million million into his sons business. Afterwards, the shape up of directors were created including a business plan, heave an additional $1.8 million for the company. In 1998, the first restaurant out-of-door of Colorado opened in Kansas City, Missouri. And from there, Chipotle was born and Steve Ells became the CEO of Chipotle. Within the next five years, 16 other Chipotle locations were opened. In 1998, the fields biggest fast intellectual nourishment chain restaurant, McDonalds, started investing in Chipotle. Over the next heptad years, McDonalds had invested $350,000,000 into Chipotle, but parted shipway in 2006 and made copy than what they invested in the company. Chipotle restaurants are company-owned, quite than franchise-owned. And all(prenominal) time that Steve Ells thinks about chess opening his fine dining restaurant, he ends up opening three new Chipotles every week or so.\n all(prenominal) Chipotle restaurant is unique because of its police squad and the store manager. Each store manager is to promote at bottom and there are time where you might receive a surprise visit from the solicitude team. The Management team is made up of...

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