Fashion marketing 3750 Essay Example | Topics and Well Written Essays - 3750 words

Fashion merchandising 3750 - Essay ExampleIntroduction There argon many theories and concepts that absorb been developed and applied to the field of marketing over time. This paper mainly focuses on the marketing flow although, at some point, it gives a reflection on other aspects of marketing. The main focus is with put on fashion marketing. People like fashion. Every human being wants to feel part of the present dispensation in terms of fashion. It is when the appropriate marketing strategies with the good mix is put in place that people survive to understand what is new and fashionable thereby pushing them to go for the products. In the UK, clothing is the second largest retail sector. This is the sector that can be said to be the stronghold of fashion. It is where fashion begins. One can hitherto say that this is where fashion ends. Therefore, when discussing fashion, clothing comes into mind. As such, these products have to be marketed adequately in order to depose the no des about them, how they can get them, where they can drive them and at what price they are able to obtain them. The Marketing Concept Marketing is the analysis, planning, implementing and control of carefully devised programs designed to create voluntary exchanges of value with target area markets for the intent of achieving organizational goals. It is a managerial process which aims at achieving the objectives of any organization which wants to relate to its lymph node in the most effective manner (Allen, McQuarrie, & Barr, 1998). This may be achieved by creating a high direct of satisfaction in customers through improved budgets, buying better equipment, improving or renovating the building and by charging lower prices on products and services. Therefore, marketing in the field of fashion should be seen to be a see attempt to bring about the said exchanges of value with clients in the field of fashion. Marketing is above advert what services are offered. However, it is also a progression by which research is assembled to inform institutional objectives and the tactical actions required to attain those objectives. At one point, marketing was a concept that was completely unknown to the worldly concern sector, possibly because the term was directly related with thoughts of selling. New changes in the communal sector have sited a great deal of prominence on arms-length associations and trading or quasi-trading associations. The modifications have also permitted managers more liberty to choose where they should get the services they need, or if they should be service providers themselves. Hence marketing has developed into a more important issue (MacDaniel, 1998). It has become vital for bosses in the public sector to expand marketing skills so as to vend services and thoughts to their stakeholders, consumers, executives and staff. Managers have had to reason critically about how best to inform potential clients about the services that they can offer an d how to make sure these services meet customer requirements. In the fashion sector, this has destined increased importance on service to the public, on ascertaining the needs and ensuring that those desires are met. These are all issues close to the hearts of marketing professionals. A lot of managers are finding themselves tenanted with facets of marketing. Whereas, some will find it as a new experience that will be pleasant, depending on ones personality and earlier experience. Marketing relies a lot on planning the