Best Skin Care Products for Women in Their 50’s

AGODI CHIOMA Page 15, Allure Vanguard October 7th Edition, compiled by Davina Ayodele http//issuu. com/vanguardngr/docs/07102012 allure/1 title Best shinny care products for women in their 50s The purpose of this report is to identify how the source uses the marketing mix and the 4ps to attract their item target market. Whether you are young or old, scramble care is an pregnant part of caring for your body. Its no wonder that sputter care companies degenerate much time coming up with formulations designed to reach diverse markets. There are specific products for various age groups, skin types, life styles and budgets.To effectively market a skin care line, marketers essential cover some key areas. Our primarily focus on this analysis would be on skin care products for women in their 50s. The writer of the article has been capable to identify and understand the market needs of women in their 50s, thus providing products that offer anti- agedness treatment. Knowing your marke t is necessary as you market your skin care products, thoroughly research those customers to help you identify the type of ingredients you need to overwhelm in your products to help improve aged skin.With knowledge of the market, you can discover where your target customers are, their budgets, ingredients that are important to them and where they get their informations about anti age products. Taking a deeper look at the article using the different concepts of marketing, the writer has been able to understand and identify customer issues our skin loses walkover and the constant pull of gravity weight against us, and this affects the decline in estrogen levels.The writer further went on to explain that we could opt for a face lift with a nip and tuck or perhaps a BOTOX injection these treatments are costly and needs maintenance several times a year. Satisfying a customers need should be relatively affordable and reachable to the masses. In other to balance the benefits of the be st skin care products with the cost of the face lift, the writer came up with options of affordable anti aging figure out such as life cell, murad resurgence, oil of olay, simone france anti aging formula, trivectin SD. These creams are more economical and give women the benefit to age gracefully. Marketing is simply about balance benefits and costs. The face lift would satisfy small markets at a rare cornerstone, but the aging cream would have larger markets for it because its easily affordable and reachable. It can be seen that differences do exist betwixt a face life and an aging cream, this can be seen in the marketing variables which are the basis of segmentation such as income and geographic values.In a competitive market, the anti aging cream has been able to identify the target market segments in other to be at the cutting edge. Differences between the 2 products are evident with respect to product, place, price and promotion. Face lift relies heavily on price, anti aging cream relies on the success to satisfy customers needs, thereby performing same berth as face lift in a different concept at a cut down cost.