Chipotle Satire

In the early 2010s fast food, with health twists was popular. The population was becoming more hard-pressed and conscience about what they fed themselves and their families, and this, combined with the al styles-busy, modern-day society in need of quick meals, gives an opening for fast-food restaurants like Taco Time, Chipotle, and Taco Del Mar to dent light their greasy-burger-free, and sometimes organic, menus.In 2010 Chipotle released a commercial called scarer showing an animated scarecrow witnessing the cruelness and fraud and of big food corporations, and then starting his have got organic restaurant, which the audience assumes is Chipotle all to the tune of Pure Imagination covered by Fiona Apple. unpaired or Die, a well known comedy weathervane site, made a satire of Chipotles Scarecrow, called ethical Scarecrow, which changed the lyrics and added other words, images, and sounds in order to mock Chipotles, and other restaurants, emotional and exaggerated way of adverti sing.Honest Scarecrow by Funny or Die, released in 2013, convinces fast-food consumers, to not let ads determine where we eat, because ads can be jerry-built and can play on emotions. Funny or Die uses ridicule to point out how hyperbolic and fooling the animation is in the Chipotle commercial. For example, in the accepted commercial, the animated scarecrow merrily chops up some peppers, and grades a Chipotle bowl for a customer. The audience finds this cute, and begins to see Chipotle as a nicer and healthier institution.Anyone that knows of Chipotle knows they use meat, yet vegetables have a healthier image to the consumer. The audience will laugh, yet deep down theyll feel Chipotle, and other fast food restaurants have attempted to delude them. This will make them feel a kind of mistrust towards food ads, accomplishing Funny or Dies goal of making the audience not choose their food just because of ads. Funny or Die also uses sounds and imagery that are associated with brain washing in horror films to persuade fast food consumers who have seen the original Scarecrow ad to base their decision of where to eat not only on ads.In the original commercial Chipotle shows the scarecrow grabbing a pepper, to connect the beginning of the scarecrows healthy restaurant to their logo, also a pepper, in the audiences subconscious. Funny or die edits the ad by adding in screeching guitar noises, and has the Chipotle logo flash on screen occasionally. The sounds and imagery combine makes this seem like something straight out of a horror movie, from a scene where the TV scarily goes haywire. This creates a relatable humor, yet it also seriously points out what Chipotle is actually doing.Another tactic used by Funny or Die to persuade fast-food consumers who have seen the original commercial to not let ads control where you eat, is hyperbole of the (already hyperbolized) emotional images in Scarecrow with words and lyrics. In the original commercial, the scarecrow peeks rump an ad for the evil Crow Foods company, and sees an adorable and innocent little cow, strapped up to a merciless milking machine, looking up at him with un wavering puppy chamfer eyes. Funny or die takes this and exaggerates Chipotles attempt to get sympathy and sadness from the audience.The audience, again feels like the victim of a giant corporation exhausting to fool them, or even brainwash them, and definitely wont let ads decide where they eat. In 2013, Funny or Die released a video called Honest scarecrow ( a satire of Scarecrow by Chipotle) to sway fast-food consumers, who have seen the original commercial to not let ads determine where we eat, because ads can be misleading and can play on emotions, with ridicule, hyperbole, sounds, words, and lyrics.