Cross Cultural Issues

Cross Cultural Issues Introduction Company A produces engine components that undergo an extra heats According to economic survey conducted in 2009 and released in August 2010, China has had a continuous economic growth rate to a point that it surpassed Japan to be the second largest economy in the world. Another example that makes China a dominant market is that there are other companies that are tapping Chinese market making it have an increased economic growth such companies include Nokia Phone Company. The world is recovering from financial crisis which started in the year 2007. China is one of the country that was least affected by the crisis and thus its suitability for a business venture is increased. The banking sector though was affected marginally remained strong to the economic waves. Chinese after the crisis are assisting many countries to recover; the focus is mostly on developing countries that are depending on grants and donations.Advertising We will write a custom essay sample on Cr oss Cultural Issues specifically for you for only $16.05 $11/page Learn More For example, Chinese products are seen as cheap and substandard, this notion is believed to have made them cheaper in the international market as the country try to outdo the other manufacturers. Under marketing mix, is of great importance so when the company is forced to produce lower quality to be competitive, it affects its businesss. Evaluate the impact of cross-cultural ethical differences in marketing strategies between the United States and the Eastern Asian country you identified in part A as Company A enters the China. Language will offer a problem to communication both to staffs who will be mostly Chinese and to the customers. This will though be in short term since the company will devise measures that will ensure that its management understands the language for effective communication. Under the 4Ps of marketing, there is need to have promotional and prices, to be able to be su re of the location and the communication strategy to use for the particular market; the language to be used will give problems. For example, when bargaining by either the customer or the company, there will be issues of understanding each other and one party may feel not satisfied. The company will have top management as Americans. China and U.S are competing with each other and thus they are having negative perception towards each other. This is likely to affect sales from the company. The way out is for the company to prove its better through offering quality products. Religion and ethnic background will not have much effect on the company however; there will be need to understand the country’s culture since it will assist the company to know the persuasion methods to use. Chinese are also known to copy one’s technology and manipulate it slightly to produce similar products, if this happens, then the demand for the company’s items will reduce. To ensure that t he company ventures in the Chinese market effectively, then there is need to nurture the marketing team. They should be taught on the culture and language that is used in the country. The use of mentors is another process that the company can adopt to ensure that they have the correct attitude and understand the market effectively. How well the marketer adjusts in the market will determine the success of the company.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion China is the world second largest economy with the greatest population; it is also referred to â€Å"world’s factory† because of the many manufacturing processes in the country. Company A would like to venture in Chinese market but it will be affected by Cross-cultural ethnical differences, which include language of communication, perception, technology copying, and religion. To cope with the danger posed by these differences, there is need to study the market and conduct an external audit. Reference List Gsene, M. (2002). China in the World Market. Cambridge: Cambridge university press. Reuvid, J. and Li, Y. (2005). Doing Business with China. London: GMB Publishing Ltd. Stephanie, P. and Cherian, T. (2010). China Overtakes Japan as Worlds Second-Biggest Economy. Retrieved from https://www.bloomberg.com/news/articles/2010-08-16/china-economy-passes-japan-s-in-second-quarter-capping-three-decade-rise Zheng, Y. (2009). China Opening Society. London: Routledge.